16 Handles - Handles, 16

16 Handles

Biography

In 2008, 16 Handles opened its first store in Manhattan’s East Village, bringing self-serve frozen yogurt to New York for the very first time. With nine other frozen dessert shops within a four-block radius of the first store, competition was fierce. Ten years later, of the nine, only 16 Handles remains. Their successful model swiftly spawned hundreds of imitators in the tristate area.

By 2013, 16 Handles had 40 locations across the East Coast, allowing local entrepreneurs an opportunity to build and grow their businesses as part of the 16 Handles brand family. In 2015,... READ MORE

In 2008, 16 Handles opened its first store in Manhattan’s East Village, bringing self-serve frozen yogurt to New York for the very first time. With nine other frozen dessert shops within a four-block radius of the first store, competition was fierce. Ten years later, of the nine, only 16 Handles remains. Their successful model swiftly spawned hundreds of imitators in the tristate area.

By 2013, 16 Handles had 40 locations across the East Coast, allowing local entrepreneurs an opportunity to build and grow their businesses as part of the 16 Handles brand family. In 2015, 16 Handles expanded internationally, opening three additional locations in the Middle East. Always innovating, 16 Handles was the first brand to use Snapchat for a marketing campaign in 2013. In 2016, they became the first frozen yogurt franchise to combine mobile payment with rewards using their mobile phone application. Consistently voted the best frozen yogurt shop in the Manhattan Awards and across other markets, the brand has also partnered with dessert concepts like Mochidoki and T-Swirl Crepe for collaborative spaces, expanding their dessert offerings to include Japanese mochi ice cream and crepes. Each 16 Handles store offers 16 flavors of soft-serve and over 50 toppings, sold by weight, as well as smoothies, milkshakes, cakes, and frozen novelties.

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