Frost Melanie 350x350 - Frost, Melanie

Biography

Melanie Frost took over as Chief Operating Officer of her Aunt Florence Wilpon’s legacy in 2013 and brought a new vision and strategy to the New York Institution founded more than 41 years ago. With Melanie’s leadership, the company has expanded its reach. Through her love and passion for the business, Melanie has created new opportunities to increase Ess-a-Bagel’s presence in New York City, as well as nationwide.. Utilizing her creative tenacity, negotiation skills, and innovative thinking, Melanie has opened up and created various new revenue streams including but not limited to expanding Ess-a-Bagel’s catering... READ MORE

Melanie Frost took over as Chief Operating Officer of her Aunt Florence Wilpon’s legacy in 2013 and brought a new vision and strategy to the New York Institution founded more than 41 years ago. With Melanie’s leadership, the company has expanded its reach. Through her love and passion for the business, Melanie has created new opportunities to increase Ess-a-Bagel’s presence in New York City, as well as nationwide.. Utilizing her creative tenacity, negotiation skills, and innovative thinking, Melanie has opened up and created various new revenue streams including but not limited to expanding Ess-a-Bagel’s catering business, introducing Tastings, shipping nationwide, as well as delivery to the Hamptons and tristate area

Melanie has also increased Essa-a-Bagel’s visibility with various television appearances on Fox News, Good Day New York, and the Profit. In 2016, WPIX asked Ess-a-Bagel to deliver bagels for their weekday morning hosts and, in return, WPIX created a commercial that airs a couple of times day. Melanie also has used social media to help increase Ess-a-Bagel’s loyal following and visibility and expanded their presence in New York City by opening a new store on 32nd Street between 6th & 7th Avenue in April 2019.
Previously Melanie was the Vice President of Legal Sales and Vice President of Outsourcing and Business Development for Swiss Post Solutions, Melanie established the Swiss Post Solutions as the leading expert in the legal industry for onsite outsourcing solutions and generated revenues in excess of $2,000,000 per contract. Earlier she rose through the ranks as a Director of Legal Sales and Business Development. She has been a political activist for AIPAC and a fundraiser for Smile Train and Dorot, a Jewish agency that provides food, services and care to the elderly. She holds a Bachelor of Arts from Boston University and spent six months abroad at Tel Aviv University.

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