Julie Waxman

Julie Waxman is the Founder and CEO of Baked in Color, the original rainbow chocolate chip cookie company, based in Westchester County, NY.  Prior to launching Baked in Color, Julie founded, operated and sold a cookie company during her years at Cornell University, perfecting what would later be the starting point for the rainbow Baked in Color chocolate chip cookie. Julie then worked corporate retail for several years at Saks Fifth Avenue and Macy’s, honing her business skills, before launching Baked in Color in 2016.   

Media outlets and social media influencers love Baked in Color, which has been featured by Oprah, GMA, Food Network and countless others. Customers love their delicious and happy rainbow treats, which can also be customized by color to match holidays, colleges, sports teams, corporate logos and all of life’s special occasions. All baking and production is done at the Baked in Color HQ in Larchmont, NY, where there is also a fabulous immersive retail space. In NYC, Baked in Color treats can be found at Butterfield market. In Westchester County, Baked in Color products are available at DeCicco & Son’s. Baked in Color products ship nationwide on Goldbelly.com. Baked in Color pops up throughout NYC and the Metro area for festivals and events, including Comic Con, Anime and Sound on Sound Music festival.  

Julie Waxman is the Founder and CEO of Baked in Color, the original rainbow chocolate chip cookie company, based in Westchester County, NY.  Prior to launching Baked in Color, Julie founded, operated and sold a cookie company during her years at Cornell University, perfecting what would later be the starting point for the rainbow Baked in Color chocolate chip cookie. She then worked corporate retail for several years at Saks Fifth Avenue and Macy’s, honing her business skills, before launching Baked in Color in 2016.   

Baked in Color received immediate media attention, with features by Good Morning America, Today, Food Network and INSIDER, where the video went viral and has received over eight million views LTD on Facebook alone. In November, the Baked in Color rainbow brookies were featured on the CHOPPED social media showdown episode on the Food Network. This June, Baked in Color cookies were featured by both Oprah and Cosmo as a top PRIDE dessert. Media outlets and social media influencers love this happy brand, which continues to drive organic marketing and brand building. 

Customers love Baked in Color delicious and happy, colorful treats. In addition to rainbow, treats can be customized by color to match holidays, colleges, sports teams, corporate logos and all of life’s special occasions. All baking and production is done at the Baked in Color HQ in Larchmont, NY, where there is also a fabulous immersive retail space. In NYC, Baked in Color treats can be found at all locations of Butterfield market. In Westchester County, Baked in Color products are available at all ten DeCicco & Son’s stores. In addition to the e-commerce business at Bakedincolor.com, Baked in Color products ship nationwide on Goldbelly.com/baked-in-color, surrounded by the likes of Martha Stewart, Jacque Torres, Ina Garten and so many other top chefs. Baked in Color pops up throughout NYC and the Metro area for festivals and events, including Comic Con, Sound on Sound Music festival and Anime.