Riis Jason 350x350 - Riis, Jason

Biography

Jason Riis is the founder of the behavioral science consultancy, Behavioralize, which applies behavioral science to drive growth in a wide range of industries. He has consulted extensively for large companies, start‐ups, and non‐profit organizations.

From 2013‐2018 he was a full‐time faculty member in the Marketing Department at the Wharton School, University of Pennsylvania, where he taught courses on marketing and consumer behavior, and was an award‐winning lecturer. He maintains an appointment at Wharton as a Senior Research Fellow in the Behavior Change for Good Initiative, an interdisciplinary team of scientists and practitioners who aim... READ MORE

Jason Riis is the founder of the behavioral science consultancy, Behavioralize, which applies behavioral science to drive growth in a wide range of industries. He has consulted extensively for large companies, start‐ups, and non‐profit organizations.

From 2013‐2018 he was a full‐time faculty member in the Marketing Department at the Wharton School, University of Pennsylvania, where he taught courses on marketing and consumer behavior, and was an award‐winning lecturer. He maintains an appointment at Wharton as a Senior Research Fellow in the Behavior Change for Good Initiative, an interdisciplinary team of scientists and practitioners who aim to improve lives by creating enduring behavior change.

From 2008‐2013 Dr. Riis was a full time faculty member at Harvard Business School, where he taught marketing, conducted research, and wrote many widely used case. He received post‐doctoral training at Princeton University under the supervision of Nobel Laureate Daniel Kahneman (author of Thinking Fast and Slow), and he completed his Ph.D. in Cognitive Psychology at the University of Michigan.

His research examines how consumers make decisions and develop habits around products that affect their health, lifestyle, performance, security, and general well‐being. He is particularly interested in understanding the many psychological barriers that prevent consumers from achieving optimal outcomes (including limitations of comprehension, rationality, foresight, ambition, independence, and self‐control).

Dr. Riis has published in leading marketing and health journals including Journal of Consumer Research, Journal of Marketing Research, Management Science, American Journal of Preventive Medicine, American Journal of Public Health, Health Affairs, and JAMA Cardiology.

He lives in Philadelphia with his wife and three children.

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What is your favorite NYC restaurant? And what is your go-to dish? Il Buco. Gnocchi. What is your favorite beverage? Red wine (Amarone). What three things are always in your pantry? Chips, almonds, and Kind Bars. If you could cook with anyone, who would that be? Chef Greg Vernick. What’s your favorite NYCWFF memory? Haven’t been before, but I'm looking forward to it.