Fabio Casella opened his first New York City establishment, San Matteo, in 2010 with the goal to change the pizza business in the United States by bringing better products and variety to the people and to his customers. He selected the Upper East Side as his home base because of its family-orientated community, with hopes to have his business be part of many family meals and special memories. With the success of San Matteo and the positive response from locals and regular patrons, Fabio has since opened three additional restaurants.